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Competitive Environment Audit         

The competitive environment has the strongest impact upon the enterprise strategic plans and predetermines their success or failure. The knowledge and monitoring of this medium, its alterations are primary for making correct decisions by the manager.

We offer you several types of the competitive environment audit differing in the extent of research:

• Mass media monitoring
• Strategic analysis
• Operational analysis
• Market review

Mass Media Monitoring

Tracing and analysis of any information about capabilities of competitors through mass media sources.

Operational Analysis

Analyzing development of competitors and changes in market situations, monitoring situational changes in a concrete branch of industry, analyzing a current situation.

Strategic Analysis

Analyzing competitors’ development perspectives, and predicting market situation changes. The analysis includes information about:

• State of the Customer enterprise:
  • Analysis of the enterprise performance for a definite period.
  • Management system analysis.
  • Internal financial situation analysis.
  • Analysis of the personnel and its potential.
  • Analysis of products and services.
  • Analysis of material and technical base.
• Analysis of internal environment state:
  • Economic situation prediction.
  • Legal framework prediction.
  • Industry branch development prediction.
  • State and prediction of competition development.
  • Prediction and changes of public opinion and political situation.

Market Review

Monthly information review.